Plunge Celebrates 25 Years of Coolness Feb. 3-4 in VA Beach

Nothin’ But A Good Time in Paradise City

Grab your Axl Rose-inspired shades and red bandana and get ready to have Nothin’ But A Good Time as we Get Rocked like it’s 1993 at the Polar Plunge Festival’s 25th anniversary in Paradise City (aka Virginia Beach) Feb. 3-4! We’re celebrating 25 years of coolness with thousands of frozen friends and the best 90s hits by Teaze, all to raise money for Special Olympics Virginia.

As of today, we’re still shy of our $1 million goal, so dig up your best costume or your coolest swimsuit and join us! Plungers and runners can register right up until each event starts on event day. For a full schedule of events and a festival map, check out our event website.

We’ll be partying on the beach at Neptune’s Park, between 30th-32nd streets. Things kick off Friday, Feb. 3 at noon when students, teachers and a whole herd of Chick-fil-A cows test the chilly waters during the Cool School Challenge presented by Walmart. Currently, 13 schools are signed up to participate, with Plaza Middle School topping the fundraising charts at $3130.

Saturday, Feb. 4, the rest of humanity will descend upon the beach at 9 am for the SunTrust onUp Plunge 4 Miler and 1-Mile Dash & Splash, which follows at 10:30 am. These run/walk events are costume-friendly and feature an optional finish line Plunge pool splash!

Led by the GEICO gecko, Plungers will take to the icy Atlantic for the main event at 2 pm to cap off the day-long celebration, which is open to all ($5 donation to access the heated tent on the beach), spans from 10:30 am to 2pm and includes the TJ Maxx Boardwalk Boogie Costume Parade and Contest, vendors, live music by Teaze, a life-size sand sculpture, ice carvings, food and fun.

This year’s event is presented by FM99, 106.9 THE FOX, WTKR NewsChannel 3, The Wawa Foundation, Virginia Natural Gas, Booz Allen Hamilton, Walmart, WGNT, the Virginia Knights of Columbus and the Law Enforcement Torch Run for Special Olympics Virginia. Since 1993, more than 45,000 plungers have raised in excess of $11.6 million for Special Olympics Virginia. The inaugural Polar Plunge took place in 1993 at the Clarion Hotel when 108 plungers raised more than $11,000 for Special Olympics Virginia. We hope to make 2017 our seventh million dollar year!

For more information and to register online (remember, you can register in person at the Hilton Oceanfront right up until each event starts on event day!), visit or call 757.962.1575.