Publix and Procter & Gamble partner to #LightTheTorch for Special Olympics Virginia

From January 4 through 20, Publix customers and associates can receive $14 in coupon savings when they buy a torch at the register!

Publix Super Markets and Procter & Gamble are helping customers save money all while supporting Special Olympics in seven states across the Southeast, including Virginia.

From January 4 through 20, 2018, Publix customers and associates will be able to make a donation to Special Olympics Virginia at the register and in turn will receive a special Torch Icon that includes exclusive savings on Procter & Gamble brands including Tide®, Gain®, Bounty®, Charmin®, Gillette®, Venus®, Pampers®, Luvs®, Olay®, Ivory®, Vicks DayQuil or NyQuil®. Donations can be made for as little as $1, $3, $5 or $10, and all donors will receive $14 in coupon savings.

“For 45 years, we have shared the vision of Special Olympics and have been proud supporters, along with our partners at Proctor & Gamble, and our loyal customers,” said Maria Brous Publix director of media and community relations. “Together, since 1993, we have raised more than $40 million for Special Olympics. We take great pride in and thank our customers and associates for making a positive impact throughout the communities we serve.”

To learn more about Special Olympics and the 2018 #LightTheTorch Publix campaign, please visit