Fall Campaign Kicks Off at Hardee’s

2018 promotional Counter Card artwork featured in all 180 Hardee's locations in Virginia.
2018 promotional Counter Card artwork featured in all 180 Hardee's locations in Virginia.
$1 paper pin-up sales from October 1 - 31, plus Cop-On-Top events at select locations October 19!

Law enforcement will take their longtime support of Special Olympics Virginia to new heights – literally – this October. As a part of the annual month-long Hardee’s fundraiser for Special Olympics Virginia, where customers who buy a $1 paper pinup can receive a sheet good for big savings on specific Hardee’s menu items, Virginia State Police will camp out on the roof of several Hardee’s locations to encourage donations.

From 6 am to noon Oct. 19 at both the Emporia (101 Market Street) and Onley (25048 Lankford Hwy) Hardee’s, state troopers will wave from the roof, high-five customers in the drive-thru and help Special Olympics Virginia and Hardee’s, operated by Boddie-Noell Enterprises, reach their $100,000 fundraising goal.

This will be the 38th year that Boddie-Noell Enterprises, the largest Hardee’s franchise operator in the United States, has partnered with Special Olympics Virginia, contributing in excess of $1.7 million to the organization during that time. This year’s in-store campaign imagery features Hardee’s biscuit maker Tony Robinson, who was named the 2017 Best Biscuit Maker of Boddie-Noell Enterprises. He is joined by Sgt. Keeli L. Hill from the Virginia State Police and young athlete Joe Tremblay.

"As we celebrate the 50th Anniversary of Special Olympics, it is equally important that we celebrate anniversaries with our loyal partners like Boddie-Noell/Hardee’s,” said Rick Jeffrey, president of Special Olympics Virginia. “For 38 years, Boddie-Noell has helped Special Olympics Virginia and our now 23,000 athletes lead the charge for full inclusion on and off the playing field. In schools and communities across Virginia, Boddie-Noell has helped us break down barriers and inspire action to end discrimination for people with intellectual disabilities. We thank longtime partners like Boddie-Noell for being partners in the Inclusion Revolution."

So, mark your calendar, look up as you grab your breakfast biscuit Oct. 19 and help us reach our $100,000 goal so that more athletes like Joe can experience the sweet taste of success...while you enjoy one of Tony's award-winning made from scratch biscuits!