P&G Partners with Special Olympics

Procter & Gamble, now in its 39th year of partnership with Special Olympics, held a month-long promotion at military commissaries around the United States and some US bases overseas in January. Procter & Gamble will donate $75,000 to the Special Olympics movement, with local programs receiving a portion of the overall contribution based on P&G product sales at commissaries in their state.

Virginia commissaries were busy in January, taking advantage of this opportunity to connect military with local Special Olympics athletes and provide them a way to support Special Olympics’ mission. In addition to brightening their stores with Special Olympics-branded banners, signage, balloons and other decorations, commissaries invited local athletes, students and volunteers to greet customers and share information about the Special Olympics movement!

Athletes from Prince George’s bowling program, who regularly practice on base at Fort Lee’s Bowling Center, visited Fort Lee's Commissary one evening to represent Special Olympics Virginia. Athletes greeted customers as they walked through the doors, introduced themselves, and then invited them to take a shot at their pop-up bowling alley set-up right in the isle of Procter & Gamble products galore! Store visitors were encouraged to shop P&G products.

Haryn Singleton, Fort Lee Commissary Store Director, has been involved with this in-store promotion for the past 20 years and was thrilled with the opportunity to welcome local Special Olympics athletes to Fort Lee’s store this year. “We are very grateful to the Special Olympics Virginia team for the military community outreach. Anytime we can partner with great athletes to increase community awareness and excitement for the military community is a great opportunity for the Commissary,” stated Singleton.

The Oceana Commissary also got in on the action. Special Olympics Global Messenger, Anthony Rodriguez, visited the store to meet and share stories with customers and employees throughout the day. A local school program brought 15 students to the store to participate in “Turkey Bowling” and other fun activities. This was the 2nd year the Oceana Commissary participated in the P&G Campaign and were extremely enthusiastic about connecting their customers with local Special Olympics athletes.