Special Olympics & Denny’s Kick Off Year-Long Partnership

Consumers Can Now Help Support Special Olympics Virginia at Denny's

Special Olympics Virginia and Denny’s announced a year-long, national partnership to raise awareness and support for people with intellectual disabilities across the country. Denny’s Gold Medal Program, the first of two national Special Olympics initiatives, provides guests the opportunity to benefit Special Olympics Virginia by purchasing a paper “Gold Medal” for $1 or more. 100% of the funds raised from the Gold Medal Program will help support athletic training and competitions for athletes with intellectual disabilities. Guests can conveniently benefit Special Olympics Virginia by purchasing a paper “Gold Medal” at more than 1,000 Denny’s locations across the country now through July 12, 2010. Additionally, starting Aug. 24 and continuing through summer 2011, Denny’s will donate 10 cents to Special Olympics for every All-American Slam® sold at participating locations.

“Our recent partnership with the Special Olympics is consistent with our mission to serve the diverse needs of the many communities we serve across the nation,” stated Nelson Marchioli, CEO and President of Denny’s. “Through our involvement and promotion of this worthwhile campaign, we hope to be able to build awareness for and make a distinctive contribution to an important cause that is all too often overlooked.”

The new partnership between Special Olympics and Denny’s was celebrated May 25 at the Denny’s located on Medical District Drive in Dallas, Texas. The kick-off events included a Special Olympics Torch Run with local law enforcement officers, an official press conference and a Denny’s $2 $4 $6 $8 Value Menu™ donation promotion.

Denny’s guests participating in the Gold Medal Program will receive a special lapel sticker with the slogan: ‘I’m a Fan, I gave today.’