Teaming Up with Publix Super Markets

Special Olympics teams up with Publix Super Markets to ring in the New Year with the annual Torch Icon Campaign from Jan. 1-12, 2020. This annual event unites Publix associates, customers and local communities in an effort to support thousands of Special Olympics athletes and their families. The campaign contributes to the ongoing success of Special Olympics, which for decades has changed the lives of people with intellectual disabilities through year-round sports training and competition, critical health services, leadership development and inclusive programs.

Beginning January 1 and running through January 12, those who visit their local Publix can help support their state athletes with a simple donation. All donors will receive $20 in coupon savings, including exclusive savings on Procter & Gamble brands like Tide®, Gain®, Bounty®, Charmin®, Gillette®, Venus®, Pampers®, Luvs®, Olay®, Ivory®, and Vicks DayQuil or NyQuil®. Donations can be made at the register during check out for as little as $1 or a specific desired amount. Donations can also be made online at and coupon savings will be provided digitally to online donors.

“Every day, we work to ensure that people with intellectual disabilities are recognized, included and valued as members of our community,” said Rick Jeffrey, president of Special Olympics Virginia. “We are grateful to Publix for supporting this important work to improve positive attitudes and for helping us to raise awareness of the strength and determination that Special Olympics athletes bring to society.”

Since 1993, more than $51.3 million dollars has been raised through the Torch Icon Campaign, helping to fund opportunities to develop physical fitness, demonstrate courage and experience pure joy through the transformative power of sports alongside family, friends and their local communities.

“At Publix, our mission is to be involved as responsible citizens within our communities,” said Maria Brous, Publix Director of Media and Community Relations. “Our support of Special Olympics began in 1972 when Publix and our founder, George Jenkins, provided the funds to send 60 Florida athletes with intellectual disabilities and their chaperones to compete in the Special Olympics National Games in Los Angeles. We recognized the impact of Special Olympics as a means to build strong communities then, and this legacy continues today as we are proud to be an employer of choice among more than 800 Special Olympic athletes across our seven- state operating area. We offer our athletes more than just a job – we offer a fulfilling career and an extension of family. We are proud to join our communities in doing good together.”

To participate in the Torch Icon Campaign, please visit your local participating Publix Super Market this Jan. 1-12 and have the chance to meet Special Olympics athletes in-store and donate to this beloved organization making sporting dreams come true.